Tag: marketing

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Harrisonburg looks to reboot tourism interest by luring conferences, events

The city’s relatively small size could be its biggest asset as the COVID-19 pandemic lingers, said Jennifer Bell, Harrisonburg’s tourism manager since July 2019, who has been putting more effort into getting advertising in front of conference and event planners. Since October she has purchased four full-page color ads in Small Market Meeting Magazine, a full-page color ad in the wedding edition of Virginia Living magazine, a full-page ad in ConventionSouth Magazine and an assortment of digital advertising across various platforms.

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