Tag: population

At the entrance, a metal sign proclaims, “Townie Summer.” Once a simple bit of local vernacular, some downtown businesses have begun to embrace the phrase. Susan Keeler, creative director at Pale Fire, says it’s about Harrisonburg having “that sleepy, small-town feel again.”

“It’s quiet,” Keeler said. “I think that’s what really sums up Townie Summer: it’s this calm.”